Maximum Value Programming created this innovative video-based Continuing Medical Education (CME) eLearning platform for the National Association of Nurse Practitioners (NAPNAP) in 2012. As more and more parents became increasingly frightened by anti-vaccination opinions, NAPNAP wanted to make sure that its members were prepared to set the record straight in an informative and respectful manner. This synchronized media platform is based on a series of four videos, two of which feature nurse practitioners introducing the topics in depth with accompanying PowerPoint slides designed by MVP with active hyperlinks to online resources, and the other two which feature in-office dialogs about vaccinations to portray the real-life concerns of the vaccine-hesitant.
The first two videos include a series of questions asked by the nurse practitioner involved, with a pause to allow the user to answer and a follow-up from that nurse practitioner explaining why the correct answer is right and the others are not. Navigation through the videos is facilitated by brightly colored iconographic buttons and feature access to resource banks particular to their own videos with a variety of hyperlinks to online resources as seen throughout each of the videos' slides, plus additional references to boot. The videos themselves were all shot in MVP's own studios in front of a green screen, with the background replaced by two unique 3D environments customized specifically for this project. The final CME eLearning platform was integrated seamlessly into the design of NAPNAP's existing website and hosted on MVP's own dedicated streaming media servers.
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